I never thought I’d join Salesforce. I was very happy as the global ECD at Facebook. But a conversation with my mom led me to reconsider. She asked me, “What does Salesforce do?,” and I honestly couldn’t tell her. I knew a little about CRM from being in the business, and I obviously knew their name. I knew that they had built a ginormous skyscraper in San Francisco and that they would take over the entire city every year for their big conference, Dreamforce. And I had seen these little woodland characters around, but I had no idea what they meant for the brand. I also knew that Salesforce and it’s founder, Marc Benioff, did a lot of good for the community and the planet, and that they were a purpose driven brand. But…I still couldn’t tell my mom exactly what they did. So that challenge, to help Salesforce tell their story to the world, was an opportunity I couldn’t pass up. So I joined. And I’m glad I did. I immediately set out to create the first ever campaign for the company to define what we do. I also wanted to begin to give our brand characters some meaning. Make our icons iconic. So, this is just the start. We also tell inspiring customer success stories through beautiful filmmaking, deliver state of the art digital experiences online and at our events, and create important campaigns that articulate our values around equality, sustainability and trust. I really do love my job.