We enlisted Black Eyed Peas founder will.i.am for a one-of-a-kind mission: travel to cities around the globe and, armed with an Ultrabook, write, record, and release a new song in each city, inspired by that city. I was with him on every step of the journey writing, filming and documenting everything that happened along the way. At the same time, we developed an “experiential publishing engine” that allowed us to present content so that users could listen, touch, explore and connect with the music.

Fans could follow will.i.am’s travels, see and hear exclusive content about the songs' inspiration and production, download the music, and join the global conversation on various social networks in real time.