Searched, Not Shot.

Instead of filming a story about searchers and their individual curiosities, we thought it would be much more appropriate for a brand like Bing to search it rather than shoot it. And then we thought, why not make every single frame of the video "actionable", or interactive, so that you could go to the link that produced it.

And then we took it a step further and allowed people to enter any search term they wanted, and through a simple algorithm, we served up traditional search through video, still images, editorial and social searches, all set to music and instantly sharable.

Bing It On Challenge

We poked the Goliath Google in the eye with a direct challenge. Videos, TV spots, print ads and digital marketing drove viewers to bingiton.com, where they could conduct a blind search-off between the two search engines. In all, 20 million people took the Challenge and were surprised to learn that people preferred Bing two-to-one over Google.

State Of The Union

We built the first ever, second-screen, interactive Presidential address experience.