Mavericks is the most dangerous wave in the world to surf. Period. If the 50-plus foot wave itself doesn’t kill you, the freezing temperatures, jagged rocks or great white sharks might. The Mavericks Invitational is the Super Bowl for big wave surfers and has become immensely popular with fans from all over the world. Being from the midwest, I’m not much of a surfer myself. I don’t have the cojones, and I really don’t want to become part of the food chain. But as a fan, I got to know the guy who runs Mavericks with legendary surfer Jeff Clark. We started to do some work together and the brand became one of my absolute favorites for obvious reasons. It was a playground for viral videos, web posters, logos, stunts, even email blasts. If you ever have a chance to catch the wave on FuelTV or see the movies Riding Giants or Step Into Liquid, you’ll see how absolutely magnificent and awe-inspiring the wave itself is and how insane and fearless the guys who ride it are. Unlike me, who only dares to surf the web, and even that scares me at times.