During the 2014 World Cup, Visa connected fútbol fans from all over the world through their shared goals. Whether it was a child dreaming of stardom from a dirt pitch in a third-world country, or helping unite generations of family scattered around the globe get to Brazil to watch the games together, or even helping someone assemble the first-ever Marshall Islands national team, Visa helped enabled fans achieve all of their goals. Big and small.

Consumer Landing Experience

A fully interactive video launched fans into the visa.com/goals CLE, where they could stop and interact with the video at any time. Clickable elements in the video such as flags, players, fans or stadiums immersed viewers in all things World Cup.

Goals for Goals 

As visitors scrolled down the page they could engage in some of the many programs Visa offered like Goals for Goals, where for every goal scored in the World Cup, Visa helped a fan achieve a personal goal of their own. 

Goal Posts

Fans could also participate in a first-of-its-kind idea that used exclusive technology – developed by AOL Live in partnership with Razorfish – to update Visa’s banner ads in real-time showing their tweets, Facebook, Instagram and Vine posts. People enjoyed their fifteen seconds of fame by seeing their social posts turn up in live advertising while also helping win a social game against the competing country’s fans by out-posting their rivals.